Velam Isetta Montlhery 1957

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Velam Isetta Montlhery 1957 by Autocult

A World record, which did not yield the desired effect  

While BMW was providing the booming German automotive market with the micro car named Isetta – lovingly nicknamed as the “bubble car”, Vélam offered a visually slightly modified version to the French market.   The French Isetta-offspring enjoyed great popularity and the sales went very well in France, before they nosedived in 1957. To counter this development and to heighten the profile of the company name, the beating of a world record was considered to be a suitable and promotionally effective measure. Therefor the car was fitted with an all-new car body out aluminum sheet that was riveted together out of several parts. Contrary to a usual upright sitting position in the Isetta, the aerodynamically designed car body, whose shape was reminiscent of a zeppelin, led to an almost lying position of the driver. To access the vehicle it was necessary to remove the steering wheel and only after the driver had taken his seat he could refit it to the steering column. On July 30th, 1957, an eleven-person company crew with a French racing blue painted vehicle in tow struck off to the racetrack of Montlhéry to perform their first record drive. Bianchi and his colleague Claude took it in turns to do the record attempt. In the end they were rejoiced over altogether seven new records in the so-called K-class.   Between September 1957 and January 1958 the team performed further record drives and set eleven new records. Nevertheless this did not have the desired effect. In the meantime the financial situation was so bad that the production was completely ceased in January 1958.

Description: Velam Isetta Montlhery 1957
Catalogue#: ATC07009
Product Type: Resincast
Scale: 1:43
Event: Speed Record
Colour: -
Drivers: Bianchi L, Claude
Sponsors: -
Dates: 1957
Race/Position: -
Release Date: February 2018
Weight: 450 grams
Comments: Montlhery. K-class records. Limited edition of 333 pieces. Released 12/02/18

About Autocult

A relatively new maker of very well finished resincast models, established in 2015. Very imaginative choice of subjects, often concentrating on the more eccentric episodes in motoring history! Production limited to 333 pieces of each subject, which often means that we get one delivery and that is it, so pre-orders strongly recommended!! Made in China for Germany.

A dedicated team, a shop you can visit - we provide the personal touch!